“We understand that hip-hop is not a unique place that you go to for sexism or misogyny or for any of the phobias,” he says. Carson, a professor of hip-hop at the University of Virginia, has a simple answer to the question of why conspiracy theories are so prevalent in hip-hop. “Yo, honestly, sometimes it just comes to me.”Ī.D. “Sometimes, it’s just me in the shower,” Juico says of the theories discussed on Jumpers Jump.
Conspiracy theorizing is now elemental to his way of thinking. And Juico admits that he’s been watching conspiracy videos, from YouTubers like Matthew Santoro and Shane Dawson, since the second grade. Reddit binges, or from fan contributions on the Jumpers Jump Discord. Juico and Ruta say they get a lot of their theories from 3 a.m. Gosa was largely examining the pre-digital age of independently published books sold on street-corner card tables before TikTok accelerated the pace of creation and exposure.
“Rather than seeking systemic solutions,” the theorists “search for individual conspirators.” Gosa points out the tendency for conspiracists to traffic paranoiac homophobia and argues that “the discursive strategy” of the conspiracy theory righteously sounds an alarm before ultimately failing its adherents. While the prevalent conspiracy theories are “empirically inaccurate,” Gosa writes, they are nonetheless valuable because they are “rooted in an attempt to articulate inequality” and to hold “government responsible for the well-being of all its citizens.” Gosa published a paper - “Counterknowledge, Racial Paranoia, and the Cultic Milieu: Decoding Hip-Hop Conspiracy Theory” - arguing that hip-hop embraces an “eccentric fusion of stigmatized knowledge,” which includes conspiracy theories alongside “apocalyptic prophecy” and “numerology” and “helps preserve hip-hop’s deviant status.” In 2011, a Cornell University professor named Travis L. The myriad fan-generated theories intertwine with long-standing suspicions about the rich and powerful, making for a reality that always seems stranger than fiction. By now, it’s an unavoidable element of pop culture at large. In recent weeks, Kanye has used Instagram as a sounding board for a number of vague posts about Pete Davidson (who is reportedly now dating Kim Kardashian), Billie Eilish, and even Hillary Clinton. The language of conspiracy theories has become so common, artists themselves have started to tap in. Before details of what unfolded were clear, musings about satanic rituals, and “needle pricks” abounded.
Couple that with TikTok, and you get lost quickly.įor example, it only took hours for fans to come up with wild theories surrounding the tragedy at last year’s Astroworld Festival. You don’t have to be a conspiracist to believe that the world isn’t quite what it seems. But the past few years have seen heretofore unimaginable events, from the pandemic to the Capitol riot, in quick succession. Of course, hip-hop has been intertwined with conspiracy culture since the late Nineties, when fans were first saying that Tupac was alive.
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